We Make Stories

We Make Stories an interactive story-telling tool for children, & follow up to Penguin’s award-winning We Tell Stories project of
2009. Developed as a property of Puffin, Penguin’s children’s brand, the brief was to develop a suite of web-based tools to encourage
children and adults to create and share their own stories online.



I commissioned original illustration as a core part of the creative development of the site, helping create a distinctive visual theme
which runs throughout and in all applications. Our team developed a range of shared illustrative features and tools which are used
by of the applications, providing an integrated brand experience across a wide range of functionality.

Individual applications include a comic book creator, an audio book generator, a treasure map creator and a remix tool which
invites kids to re-write famous stories. The technical platform also included an online payment tool and social media functionality,
encouraging readers to publish and share their stories online.

The site launched to critical acclaim from parents, children and the media, who particularly praised the look and feel of
the illustrations.

"The site has a lovely vector look and feel and the illustrations are fun, colourful and varied."
Digital Choice, Marketing Magazine.

"I am constantly playing with technology and stories - this site brings the two together in a blissfully easy to use and engrossing
interface. Who doesn't want to make their own comic or pop-up book?"
Jason Bradbury, The Gadget Show.

"A really beautiful new website designed to turn children and young people into story makers... The visuals are stunning."

Parentdish.co.uk

Agency: Zone