New Look TV

New Look TV is the winner of the 2010, Revolution Awards for Retail.

The campaign aids the high street retailer to engage with their target audience of fashion-mad teenage girls and young women.
The show, which is distributed via a branded YouTube channel and promoted exclusively via social media, combines footage shot
by our production team in New Look stores all over the country with user generated content uploaded to YouTube.



Each show is hosted by a guest presenter selected from audition clips uploaded by real New Look customers. The show also features
New Look staff, both at the retailer's London HQ and in stores all over the UK. At the heart of the show is the insight that the
New Look shares the same passion for fashion as the target audience.

New Look TV invites customers to participate in the show - we treat them as equals, not viewers, users or page impressions.
Content is uploaded to the YouTube channel on a daily basis, and every Friday a new episode of the show is released.



At time of writing, New Look TV is YouTube's seventh most-susbcribed sponsor channel of all-time, with nearly 1,000 subscribers.
An integral part of New Look's social media strategy. Our production team work closely alongside the team at New Look to
distribute content via Facebook, Twitter and New Look's network of fashion bloggers.



Agency: Zone